It is important to let the people who want to support your organisation know that they have the possibility of creating a fundraising page.
The easy way of doing this is to have a link from your website to to your profile on BetterNow. Place it where you inform about ways to support your work.
An obvious choice is to put the link under the heading ”How Can I Help?” (or similar) – telling about BetterNow and personal online fundraising. Here, you can provide suggestions for good occasions for creating fundraising pages and tell supporters why it is important and fun to fundraise.
After fundraisers get to the BetterNow site, we provide support and guidance on how best to fundraise.
Alternatively, you can link directly from your front page. Many organisations have had good experiences with this approach, attracting a lot of new fundraisers.
Inspiration: Some text examples for your website
”On BetterNow, you can fundraise for (name of organisation) for free. You create your own fundraising page, where you can insert text and pictures – and then spread the word and encourage everybody you know to make donations. Everything technical is taken care of and we receive the donations automatically. All you have to do is tell people about your fundraising page and share the link with your network”
”On BetterNow you can create you own personal fundraising page, where friends and family can donate to (name of organisation). With BetterNow, you can make any event or passion in your life a reason to support (name of organisation). Use e.g. your birthday, a new year’s resolution, running a marathon, a garage sale, or any crazy challenge as a reason for creating your personal fundraising page. Any occasion is a good occasion for creating a fundraising page in support of (name of your organisation)”.
This is how you do it – it only takes a few minutes.
- Go to (link to organisation’s profile page on BetterNow) and create a free fundraising page in support of (name of organisation)’s general work or a specific project. Press the blue ”Start Fundraising” button.
- Upload a photo or a video, and write a personal text.
- Share the link to your fundraising page with your network. Use e-mail or Facebook to create awareness.
Anyone can make a donation with their credit cards and donate an amount of their choice for your fundraising page in support of (name of organisation).
BetterNow is always ready to help you with inspiration and guidance on how to fundraise. They are also there to help, should you experience any problems with your fundraising page. You are welcome to write them anytime with questions.