A widget is an image that you can attach to your Website/Facebookpage/ Blog to encourage your supporters to create a fundraiser. for your organisation.
You can either add a widget for a specific project, or for your charity.
The BetterNow charity widget will look like this:
The BetterNow Project widget will look like this:
By adding a widget, you are creating an easy access to your supporters. A widget creates visibility and awareness of the possibility to fundraise.
Fundraiser can also get a widget for their fundraising page. Read more about that here.