You can change the number of steps that a supporter has to go through in order to create a fundraising page from the main landing page.
All steps of the fundraiser creation flow
- Step 1: After the user enters the flow, the first step is to select which project the supporters want to fundraise for. They can read the project description before selecting.
- Step 2: The second step is to select a fundraiser type. Fundraiser types are mainly and foremost a method for the user to conceptualise what they are doing.
But, each type will also influence their continued journey. It might be with additional fields or with a changes to the email journey.
- Step 3: Next the user will add a headline and description to their fundraiser. Most will also set a goal and an end date, and depending on the fundraiser type selected, other fields might appear.
- Step 4: The final step is to publish the fundraiser by creating a user. We have added this as the final step, as it has shown to increase conversion and completion of the flow. The user can either create a user with their email, or signup/login with facebook or google.
Removing steps from the fundraiser creation flow
By changing configurations, you can remove the two initial steps in the above flow. In some cases this will be better set-up.
If there is only one project to choose from, this step will be needless and will automatically be skipped. If you have several steps, but for various reasons want to limit the available projects to one, you can either:
- Finish existing projects. This will disable fundraiser creation (and optionally also donations) for the projects and remove them from all index pages.
- Hide projects. This will not disable fundraiser creation, but will hide it from all index pages. The project is thus only discoverable by direct linking.
You can remove the selection of fundraiser types, by setting a default fundraiser type for the project(s) in step 1. If you have several projects you must set a default type for all of the projects to remove step 2 for all users. Be aware that this is a global setting, and will also impact the user flow initiated from a different starting point than the main landing page.
Examples on user cases for removing certain steps
Campaigns: You have a campaign site for a specific campaign, where you don’t need several projects and you know that by definition all fundraiser will e.g. be ’sports fundraiser’. This is equally true in the case when you have a project for a campaign/event without a separate site.
Simplicity: Why give users more choices than necessary? Many BetterNow customers only have one project to choose from, for the simple reason that it gives them little or no value to add more projects.